The problem is convenience and price. Alot of people know that raw is better than kibble but continue to feed kibble anyway. The dogs are alive n their coats are shiney so that's all that matters.
Cost:
Even the pre-packaged raw diets are kind of a pain in the butt, they take up alot of freezer space, and are $3.60+/lb it is expensive to feed anything bigger than a Yorkie. Even the better kibbles are expensive. $45/bag for a 25 or 30lb bag vs $35 for a 40-50lb bag of premium pet-store kibble. For someone feeding 2 or 3 or 4 dogs, if not more, thats quite a price difference, especially vs. the $20-25/40lbs stuff such as Kasko and Diamond.
Convenience:
I need a seperate freezer in my garage to feed raw. It took me 2 years to finally find a place in town where I could buy the ingredients for a raw diet at a good price with consistent availability. It takes me at least an hour if not more to ziploc up enough food for 4-6 weeks for 2 dogs. I need to make sure stuff is defrosted in time so my dogs don't starve for the day. If I take my dogs somewhere I need to have an alternative food because I can't bring 14 ziploc baggies of raw chicken backs with me if I go out for a week. Most boarding facilities won't store raw food for you if you board your dog. Then there is also a concern with families with young children being around raw meats. Some dogs don't take to raw immediately so the owners get discouraged.
Quite a few people that I know personally and have talked to online all like the idea of raw, until they price it out or factor in how much effort it is going to take. They all look at the options and end up with what is easiest, cheapest or more convenient. I am actually surprised how educated people are, at least in this town, about raw foods vs. kibble, but most people are the type to want to see an immediate improvement to the dog n if they don't then they wonder why they are putting in the effort and cost to feed raw. Lazy-raw is ridiculously expensive to feed (prepacked stuff, Omas Pride, Natures Variety etc) and real-raw is a pain in the butt, you need to really care about what your dogs eat to want to make that effort.
Then look at police dogs, I hear what officers feed their dogs n I'm surprised at what they consider good food. But you then also need to understand that they feed what the department pays for, the department pays for kibble, usually pretty cheap kibble. They also listen to the vet advice of the vet chosen by the department, who will push whatever food they carry, usually Iams or Eukanuba around this area. Bil Jac is a popular food among local law enforcement. Having met these guys, I cannot picture any of them spending the money to buy a raw diet, then standing in their kitchen an hour a month baggying up a balanced raw diet for their dogs
They have other things on their mind.
