My preferrence is to back away till the dog catches up with me. The tug on the short tab works ( I used it for years) but it can also creat an avoidance with some dogs if the timing isn't just right.Woody Taylor said:
"Why should I get clost to him/her? "I'm just gonna get jerked on"!
There is no connectioin in the dog's mind between a close "hier" or "bring" and it's proximoty in the B&H.
Different command, different circumstances all together.