Kris Dow

Our new boy needs a proper tag (right now he has one of those capsule things with his info inside on a piece of paper) and our other dog needs a replacement (those pet store aluminum things wear out impressively quickly) and before I go and place an order, I was wondering what information other people choose to put on their general-purpose tags.

For example, address or no address?
If you had a toll-free number, would you put that on the tag?
If your dog is microchipped, would you put that info (company, chip number, company phone) on the back of the tag as well?